Find the right CJA / AA visualisation for your analysis — browse all 23 types or answer two questions.
What are you trying to do?
Track a trend over time
How is a metric changing day-over-day, week-over-week, or across a date range?
Compare categories or segments
Which channel, page, or segment performs better? How do they stack up against each other?
Show composition or share
How does a total break down into parts? What percentage does each piece contribute?
Analyse a journey or path
How are users moving through your site or app? Where are they dropping off?
Understand distribution
How is a metric spread across your audience? Are there outliers, clusters, or correlations?
Show KPIs or summary numbers
Highlight one or two headline metrics for an executive dashboard or scorecard.